Poco by Pippa

Designing my own fashion/clothing brand was always a dream of mine. I thought about it for many years and toyed with several ideas. There was always a circumstance to put this dream on the long finger. It was only while pregnant on my second child I decided to go for it- there's no time like the present, what was I waiting for!? As a fashion lover style is always at the forefront for me but comfort is also just as important. I thought about my normal every day "uniform" - what did I love to wear? It was staring me right in the face! What was I known for? Jeans! I must own a hundred pair of denim jeans, each serving their different purpose. I thought long and hard about what I wanted from my jeans and what I'd love to offer other women. The 4 other styles in the POCO collection all reflect my lifestyle - these are my capsule jeans that I could never be without.