Plae

Play is fundamental, a hard-wired universal concept. We come into the world knowing how to eat, breathe, sleep… and play. These human essentials cut across cultures, politics, ethnicities and gender. Play is a constant that still remains ever-changing, reinvented daily by kids and limited only by their boundless imaginations. But there is an artificial line between kids and adults when it comes to play. Our goal is to erase that line and harness the power of play for everyone—starting with shredding the notion of age limits, of growing up, of losing that spirit of joy. On our journey, we start by asking ourselves, and the world, "Do you still PLAE?" PLAE was founded by industry veterans from Puma, Diesel, and UGG. It is built around the idea of play, creativity, and functional design for both kids and adults. The founders describe it as what happens "when a big kid has kids" and launches a startup for "kids of all ages." Key points about the brand and its product philosophy: Every pair of PLAE shoes is hand-crafted, involving over 300 steps and taking 18 months from idea to production. (https://plae.co/pages/craft-of-plae) Logos are embossed by hand, and there is a strong emphasis on small-batch, high-quality manufacturing. (https://plae.co/pages/craft-of-plae) The product design is modular and customizable. Their patented STAELACE system allows one-handed use with a twist-and-slip design. (https://plae.co/pages/tech) Shoes have interchangeable tabs and bolts, allowing kids to swap components to match mood or style. (https://plae.co/pages/tech) Innersoles can be swapped or customized with SPACEFRAME or SPACEFOAM bases, supporting different comfort and activity needs. (https://plae.co/pages/tech) PLAE’s INNERSPACE fit system enables different levels of bounce, firmness, and shock absorption for each wearer. (https://plae.co/pages/tech) Shoes are intentionally built for repair, reuse, and resale. A typical pair has 2.7 lives through their (re)PLAE platform. (https://plae.co/pages/replae) Select quote from the site: "I love tying shoe laces – nobody, ever." (https://plae.co/pages/tech) PLAE also offers a series of videos that showcase their manufacturing process, product features, and brand philosophy. Video highlights include seasonal collections, kid-driven stories from events like the X Games, and limited-edition artist collaborations under the “Art of PLAE” banner. (https://plae.co/pages/video) What Is Prodaptive Design? PLAE uses the term prodaptive to describe its adaptive, proprioception-focused footwear design. This design philosophy is especially well-suited for early walkers and children learning to balance, stabilize, and explore their environment. Key features of PLAE’s prodaptive system: Shoes are engineered to support natural movement, helping children better sense their surroundings and stay aware of their body’s position in space (proprioception). (https://plae.co/apps/help-center) Removable footbeds and multi-layer sole options give parents control over fit and comfort, ideal for growing feet. (https://plae.co/pages/tech) Lightweight, flexible soles make it easier for toddlers to develop proper stride and posture habits. (https://plae.co/apps/help-center) Many first walker models have reinforced toe guards, durable uppers, and non slip traction without adding unnecessary stiffness. (https://plae.co/apps/help-center) Why it matters for a first pair of shoes: PLAE shoes strike a balance between barefoot-style flexibility and enough support for daily wear. They are designed to stay on securely, accommodate wide or narrow feet, and adapt as the child’s foot shape evolves. The brand emphasizes that these are real shoes for real life, crafted not just for looks but for developing bodies in motion. This makes PLAE a strong choice for your child’s first pair of walking shoes, offering function without compromising style or play. Why Parents Love PLAE Beyond being great for kids, PLAE shoes are also thoughtfully designed to make life easier for parents. Thanks to the STAELACE twist-and-slip system and wide openings, even toddlers can learn to put on and remove their own shoes. This reduces morning battles and encourages independence. (https://plae.co/pages/tech) Many PLAE shoes are machine washable or easy to wipe clean, making them practical for everything from daycare to puddle-jumping. (https://plae.co/pages/tech) The modular design allows parents to replace just the tabs or bolts instead of buying a whole new pair. (https://plae.co/pages/tech) Removable footbeds make it easy to adjust the fit or add orthotics. This is helpful as kids grow or if extra support is needed. (https://plae.co/pages/tech) The shoes are built with high-quality materials like reinforced toe caps and durable stitching, so they can handle rough wear and still be resold or passed down. (https://plae.co/pages/craft-of-plae) For parents juggling busy schedules and active kids, PLAE offers fewer hassles, longer-lasting shoes, and more opportunities for kids to dress themselves with confidence.